it’s been a while since the last verification (more than one month).It is recommended to review your mail list if: When do you need to verify email addresses?Įmail verification is not a recurrent activity. In the blog post How to Improve Email Deliverability, we shared the best practices for maintaining proper sender reputation.Įmail campaign performance depends on the accuracy of your email list. If you regularly send emails to invalid addresses, your email campaigns will end up in the spam folder. The poor reputation, in turn, drops your deliverability. ![]() The thing is that many hard bounces impair your sender’s reputation. Why do you need to verify email addresses? This being said, let’s see how you can run email validation or email verification without sending an email. It would be beneficial for everyone (marketers, projects, and developers) to agree on this: refer to email validation only in the context of email syntax while email verification should mean the entire complex of verification procedures from email validation to email address confirmation through SMTP verification, domain verification, or DOI (double opt-in) check. To cut costs on email marketing (not to waste money on useless inactive or falsified email addresses and lists).To increase security and prevent users from malicious data input.To prevent your domain from being blacklisted.To keep your email sending list up-to-date.Then the end user should activate it from their inbox: and we are talking about email confirmation here. To verify an email address properly, you will need to send an activation link/code to that email. Email validation could be part of email verification (and it usually is), however email verification is a more complex procedure involving both frontend and backend. ![]()
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